Actionable advice for parents and teachers—
based on science. 

Experiences Endure

How to give gifts that last

“If you buy me Creepy Crawlers, I swear I will never, ever, ever ask for another toy!”


This was my impassioned argument for the must-have toy of the 1978 holiday season. That year, girls and boys across the country begged and pleaded for a machine that made rubbery bugs out of something called “plasti-goop.” 


Read More


View All Tips


Evidence-based ways to help children thrive. 

Emotional Intelligence Playbook

Understanding your feelings and using them wisely

Creativity Playbook

Thinking of novel solutions

Gratitude Playbook

Appreciating what you’ve been given

Growth Mindset Playbook

Believing you can improve your abilities

Purpose Playbook

Commitment to making a meaningful contribution to the world

Judgment Playbook

Getting as close as possible to the best answer